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Financial Mastery

Slide 5 of 18

What to put on the why now slide

The job of this slide: Explain the shift that makes this possible or urgent today. Include: The change: technology, regulation, behaviour or cost; A number that shows it; Why incumbents are slow to respond.

Why this is the momentTrend chart2-3 bullet pointsSlide 5 · Pitch Deck Blueprint

What to put on it

  • The change: technology, regulation, behaviour or cost
  • A number that shows it
  • Why incumbents are slow to respond

What investors look for

A real change that opens a window, not just a trend.

Example

AI models now make reliable ticket triage affordable for small teams, and those teams buy software without IT approval.

What to say

Script

Two years ago reliable triage cost too much for small teams. Model costs have fallen, and these teams now buy software themselves.

Common mistake

Generic "the market is growing".

Where the numbers come from

Investor Presentation Masterclass, Chapter 1