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Financial Mastery

Slide 11 of 18

What to put on the competition slide

The job of this slide: Show you understand the alternatives and why you win. Include: 2x2 positioning or comparison grid; Include the status quo; Your durable advantage.

Why we win2x2 positioning mapOur edge: 2-3 bulletsSlide 11 · Pitch Deck Blueprint

What to put on it

  • 2x2 positioning or comparison grid
  • Include the status quo
  • Your durable advantage

What investors look for

Honesty about alternatives and a clear reason you win.

Example

Faster to set up than mid-market tools, more capable than shared inboxes.

What to say

Script

Big tools are powerful but slow to set up. Shared inboxes are free but chaotic. We're the fast, focused option in between.

Common mistake

"We have no competitors."

Where the numbers come from

Competitor Benchmarking - Positioning Map