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Financial Mastery

Slide 9 of 18

What to put on the unit economics slide

The job of this slide: Show that each customer creates value. Include: CAC, LTV, LTV:CAC, payback; Retention (cohorts or NRR); What you'll improve.

Each customer pays back in ~5 monthsCACLTVLTV:CACPaybackCohort retention curveSlide 9 · Pitch Deck Blueprint

What to put on it

  • CAC, LTV, LTV:CAC, payback
  • Retention (cohorts or NRR)
  • What you'll improve

What investors look for

Each customer is profitable, and you know your weak spot.

Example

CAC ~$1.8k, conservative LTV:CAC ~6.9x, payback ~5 months. Retention is the focus: GRR ~75%, improving in newer cohorts.

What to say

Script

Each customer pays back its acquisition cost in about five months. Retention is our focus, and newer cohorts are already better.

Common mistake

Revenue-based LTV (use gross margin).

Where the numbers come from

Unit Economics - LTV & Payback, Cohort Retention