Slide 7 of 18
What to put on the business model slide
The job of this slide: Explain how you make money and why it scales. Include: Pricing (plans or unit price); Average revenue per customer; Gross margin.
What to put on it
- Pricing (plans or unit price)
- Average revenue per customer
- Gross margin
What investors look for
Healthy margins and a price that grows with the customer.
Example
Three plans from $99 to $990 a month; ARPA about $400; 84% gross margin.
What to say
Script
Teams pay $99 to $990 a month. The average is about $400, at an 84% gross margin, and teams upgrade as they grow.
Common mistake
Hiding gross margin.
Where the numbers come from
Pricing Strategy Calculator; Annual Summary