Slide 15 of 18
What to put on the use of funds slide
The job of this slide: Where the money goes. Include: Allocation by category (%); What each buys; Link to milestones.
What to put on it
- Allocation by category (%)
- What each buys
- Link to milestones
What investors look for
Money going to growth, not overhead, with a buffer.
Example
40% product, 20% sales, 15% marketing, 7% customer success, 8% G&A, 3% infrastructure, 2% recruiting, 5% contingency.
What to say
Script
75% goes into product, sales and marketing. We keep 5% as a contingency because fundraising always takes longer.
Common mistake
No contingency.
Where the numbers come from
Use of Funds - Slide Chart