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Financial Mastery

Slide 18 of 18

What to put on the appendix slide

The job of this slide: Answers to likely questions, so you can jump to them in Q&A. Include: Scenario comparison; Cohorts, CAC by channel; Cap table summary; Detailed financials.

AppendixScenariosCohortsCAC by channelCap tableSlide 18 · Pitch Deck Blueprint

What to put on it

  • Scenario comparison
  • Cohorts, CAC by channel
  • Cap table summary
  • Detailed financials

What investors look for

Depth when they ask, without cluttering the main story.

Example

Scenario Comparison, cohort heat-map, CAC by channel, fully diluted cap table.

What to say

Script

(Only presented when asked.) Here's how the plan holds up if growth is slower.

Common mistake

Putting critical information only in the appendix.

Where the numbers come from

Scenario Comparison; Cohort Retention; Fully Diluted Summary