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Financial Mastery

Slide 6 of 18

What to put on the market size slide

The job of this slide: Show a market big enough for a venture outcome, built bottom-up. Include: Bottom-up TAM, SAM and SOM; How you calculated them (customers x price); Source for the top-down cross-check.

A $1.4B serviceable market, built bottom-upTAM / SAM / SOM chartCalculation: # customers x priceSlide 6 · Pitch Deck Blueprint

What to put on it

  • Bottom-up TAM, SAM and SOM
  • How you calculated them (customers x price)
  • Source for the top-down cross-check

What investors look for

A venture-scale market you can explain bottom-up.

Example

Bottom-up SAM of about $1.4B across four segments; SOM of about $19M by year 5.

What to say

Script

We counted the companies in our segments and multiplied by what they pay. That's a $1.4 billion serviceable market.

Common mistake

Only a top-down number from a report.

Where the numbers come from

Market Sizing Builder - Slide Chart