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Financial Mastery

Slide 2 of 18

What to put on the problem slide

The job of this slide: Make the investor feel the pain, with evidence it is real and expensive. Include: Who has the problem (specific); What it costs them (time, money, risk); One proof point: data, quote or survey.

Small support teams lose 30% of their week to triagePain 1 + numberPain 2 + numberPain 3 + numberCustomer quoteSlide 2 · Pitch Deck Blueprint

What to put on it

  • Who has the problem (specific)
  • What it costs them (time, money, risk)
  • One proof point: data, quote or survey

What investors look for

A painful, frequent, expensive problem for a clearly defined group.

Example

Across 60 customer interviews, support leads said triage and switching between tools took about a third of their week.

What to say

Script

Support leads at small companies told us the same thing 60 times: a third of their week disappears into sorting tickets across three tools.

Common mistake

Describing a problem only you think exists.

Where the numbers come from

Your interview notes; Market Sizing (segments)