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Financial Mastery

Slide 10 of 18

What to put on the go-to-market slide

The job of this slide: How you will win customers repeatably. Include: Channels that work today, with CAC; What you'll scale with the money; Sales motion (self-serve, sales-led).

Go-to-marketChannel table: spend, customers, CACFunnel or flywheelSlide 10 · Pitch Deck Blueprint

What to put on it

  • Channels that work today, with CAC
  • What you'll scale with the money
  • Sales motion (self-serve, sales-led)

What investors look for

A repeatable channel with known costs, and a plan to scale it.

Example

Content and referrals bring customers at under $1,200 CAC; paid search scales at about $3,000. The round adds a Head of Sales.

What to say

Script

Content and referrals bring customers cheaply today. With this round we add paid search and a Head of Sales.

Common mistake

"Viral growth" with no data.

Where the numbers come from

Unit Economics - CAC by Channel