Slide 14 of 18
What to put on the ask slide
The job of this slide: How much, how long it lasts, what it achieves. Include: Amount and instrument; Runway (months); 2-3 milestones it reaches.
What to put on it
- Amount and instrument
- Runway (months)
- 2-3 milestones it reaches
What investors look for
A specific amount tied to runway and milestones.
Example
$1.5M seed for 18 months to reach ~$1.5M ARR, 280 customers and churn below 2.5%.
What to say
Script
We're raising $1.5M for 18 months. That gets us to about $1.5M ARR with churn under 2.5%, ready for a Series A.
Common mistake
"Raising $1-3M" (pick a number).
Where the numbers come from
Raise Planner; Use of Funds - Milestones