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Financial Mastery

Slide 8 of 18

What to put on the traction slide

The job of this slide: Your strongest evidence. Lead with the most impressive number. Include: Revenue or usage chart over time; Growth rate; Logos or named customers (with permission).

$192k ARR, 3x in 12 monthsMRR chart (12-18 months)KPI tileKPI tileSlide 8 · Pitch Deck Blueprint

What to put on it

  • Revenue or usage chart over time
  • Growth rate
  • Logos or named customers (with permission)

What investors look for

Growth rate and quality of growth, month by month.

Example

MRR from $5.2k to $16k in 12 months; 40 paying teams; CAC payback about 5 months.

What to say

Script

We went from $62k to $192k ARR in 12 months with 40 paying teams and almost no paid marketing.

Common mistake

Cumulative charts that hide flat growth.

Where the numbers come from

Unit Economics - Investor Snapshot